Although the term ‘event engagement’ has become widespread in the industry, it still resonates as an essential component to your meeting’s success and its future. Our industry is flooded with engagement methods to leverage DURING the meeting. But, what about building excitement before the meeting even begins?
Or, continuing to keep your content top-of-mind long after the event is over?
In recent years, we’ve learned a lot about the serious impact that traveling has on the environment. With travel becoming cheaper and easier than ever, global tourism now accounts for 8 percent of total carbon emissions.
We’ve all experienced wanting to duck out of a conference session that seemed to never end. Or watched tiredly as a meeting speaker recited the bullet points from their PowerPoint presentation. Yawn!
No matter how compelling and valuable your event programming, modern attention spans are hard to keep. Avoid seeing eyes glaze over or the tell-tale blue glow from a cell phone. Strive to shake things up with every event.
As a meeting and event organizer, an instrumental part of your event strategy is to facilitate relationship-building and networking to give attendees the most value.
After all, most attendees will remember your event for the connections they made and the conversations they had.
